How to Send Your Digital Newsletter?
Compiling all the information for your digital newsletter is only half the work to do.
The other half is building the newsletter and afterwood maintaining your subscription list with recipients ... last but not least is the actual sending of the newsletter.
There are many ways to email your digital newsletter.
The size of your subscription list is one of the main factors in choosing between sending it trough your email program like outlook or other software applications or using a professional webserver based email marketing platform
Send your digital newsletter through your Email Program
If your list is small like a hundred email addresses), you should just be able to create a “group” in your email program and send it to the group.
One of the reasons you shouldn’t send a huge list through your email program is that your web host or ISP is always on the watch for spammers using their service.
Also, their mail servers are not set up to send hundreds or thousands of messages at a time from one account. So, if you send large numbers of emails through your email account, you may find your account being blocked
If you create your newsletter in HTML, like you design a web page, some of your readers’ email programs may interpret the email correctly.
In other situations, your recipient may be using an email client that does not interpret HTML or show images. You may also find that your readers are receiving the digital newsletters with different spacing than what you sent. One way around this is to put your newsletter online and include a link to the web page above the newsletter. Browsers don’t have as much variability as email clients.
Send it through a Service Designed for Newsletters
Online Newsletter services are the best long term solution for sending your digital newsletter.
Their servers are set up to manage sending huge numbers of emails in a very short time. Their programming and databases are set up to manage the email lists, including the addresses that are not valid (bounces.)
They provide you with a lot of statistical reports of how many readers opened the newsletter and how many readers clicked on links in your newsletter. ( CTR , CTOR , ... )
Price levels are based on how many newsletters you plan to send in a month. Up to 100 per month are free! Te basic level of up to 15,000 emails is only 30.00 euro per month, which is much cheaper than sending a mailed newsletter.
Want to optimize your email campaigns or book a workshop ( online or offline are possible )?
Don't hesitate to contact me!