Email marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating to an audience.

In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

* sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
* sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
* adding advertisements to e-mails sent by other companies to their customers, and
* sending e-mails over the Internet

 

Why do email marketing?

Opt-in and double Opt-in email marketing is an ideal way of promoting products, services and events to customers, members or suppliers who have explicitly requested to receive such emailS

5 Reasons to Use Email Marketing

1. Email marketing can reach a wide audience in a short period of time and allows recipients to immediately act on messages. Campaigns can be implemented and executed with only minimal software, hardware and personnel investments.

2. Email marketing is much more cost-effective than traditional direct mail marketing, banner ads or telemarketing . Email marketing allows links to be embedded in messages, which drives Website traffic.

3. Regularly delivered messages with proper subject lines and logos reinforce company and product awareness.

4. Email marketing can be measured in detail through open-up, click-through and conversion rates to evaluate the success of campaigns.

5. Using a customer database, email marketing campaigns can be customized with specific customer data.

Sending out your campaign

Mailboost offers one of the most advanced deliverability platforms available today. Marketers who want to ensure that their email campaigns reach the inboxes of their recipients use Mailboost to achieve some of the highest deliverability rates in the industry.

Tracking the results

Mailboost platform includes tools designed to help you determine the exact behaviour of your customers. Through real-time web based reports and analytics you'll get a high level view of your campaign results.

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