Archive for the ‘Email Marketing Mistakes’ tag
Common Email Marketing Mistakes
Over the years, we’ve noticed some common mistakes that new email users make, so we thought it would be good to post some of them on the blog
1) Not testing enough before sending out your email campaign.
Before you send your campaign to your entire list, you should have sent at least 2 or 3 tests to yourself and your test accounts.
Test in different mailprograms like HotMail, Yahoo!Mail, Gmail, etc.
Also check that your images aren’t broken, each and every hyperlink works, and that your unsubscribe link works.
2)Writing like a bad spammer. We all get spam. You know what it looks like.
The subject lines are in ALL CAPS, letters are bright blue, and they use words like, “viagra, best, click now! .
Keep your subject lines brief and to the point. Keep your content relevant.
3) Not including an unsubscribe link. Please ….never forget to include an opt-out link in your emails.
Best is that you place it near the top of your email, so that people don’t get lazy and click the “this is spam” button instead.
4) CSS in the wrong place. Normally, when you code a web page, you put the CSS code in between your <HEAD> tags.
But lots of email applications like gmail strip out the HEAD and BODY tags of your HTML, so your CSS will get stripped too.
Therfore embed your CSS just above the content, below your BODY tag.
Want to optimize your email campaigns or request a free testaccount on mailboost?
Don’t hesitate to contact us!